This is still a unique item in these products. Questionnaires were designed to be clear and simple. Users can access various other apps on the net with internet. Five bucks?. In focus groups and surveys, the marketers noticed, there was a growing divide between two camps: those who used Apples iPhones and those who used smartphones from HTC, Samsung, and Nokia, which ran Googles quickly growing open-source operating system, Android. Apple logo is clearly connected to the apple, in starting, this logo was design that has the rainbow colors, and this was the new creation of the IT world regarding the creation of the colors. With more than 200+ dedicated and professional writers for different levels who are ready to provide you the best essay writing services. If the users of the Apple products have any Question then they have to contact with Apple. There are number of reasons for this change and diversification in the market. This will hinder customers in switching towards other brands. Aaker, D. A. But how do you attack Apple without looking petty, without giving it free advertising, without acting like the smaller dog in the pack who barks the loudest and then gets laughed at? Who was right? Purpose of Study:The purpose of this research is to analyze or describe the preferences of the students between the two Smartphone brands like Apple and Samsung. This campaign was expressly designed to promote Galaxy Note pen style. Moreover, if the company reduces its prices then competitors also have to reduce price otherwise their customers will switch to the products of apple due to excellent brand image and unique products CITATION Placeholder6 \l 1033 (Wasserman, 2014). New ideas development, modification existing products and successful products, pricing strategies and demand of the customers can easily determined with direct sale CITATION Wal15 \l 1033 (Wall Stret Journal, 2015). Additionally, Apple holds a large percentage of the overall tablet market, with 35 percent. The cumulative royalty demands for the patents in order to secure and cover technologies in a Smartphone. An understanding or the profound knowledge provide the clue to the preferences of the students of one brand over the other, only purpose behind this was to motivate the loyalty of brand and how awareness of the brand can be built. Oxford University Press; 3 edition . The gap between the market capture of Apple and Samsung isn't that wide any more, as per the market research numbers for 2015. In the spirit of friendly competition, I decided to revisit TraQlines data about how these two top tech companies compare to one another. BIBLIOGRAPHY \l 1033 . By attacking Apple head-on, Samsungs marketers thought they could establish themselves as the challenger brand, turning the competition with Apple into a Coke-versus-Pepsi war for the smartphone world. Aaker suggests concept of brand equity on the basis of awareness of brand, its loyalty, association of brand, its assets and perceived quality, its identity and its equity is reinforced by providing product with high-perceived quality, establishing high awareness of brand, celebrity endorsement, attracting more loyal customers and brand association. All types of the expenses or cost (replacement, freight cost, delivery charges etc) charge to the customers. Step two was to ensure that the economics of the coming marketing war on Apple made sense. On the other hand, the company is making the low cost phone in order to increase the competition of Android and low-cost smart phones with other companies. Its CEO at that time did meet several times with Steve jobs for advice or negotiations. Apple spends a lot on design and research while the competitors skip all the costs here and offer lower prices just by imitating the designs of Apple. Mostly Emerald articles were taken for literature. It was concluded from this study that Apple has high brand identity and brand equity among respondents. Some people have the believe that logo of Apple company is connect to the Alan M. Turing, who was the father in the field of the computer science and he make end to his life after eating the poisoned Apple. Each questions content was matched and scrutinized with the concepts to ensure that each one is representing concepts. House of representatives in the united state has making the headways to solving the issues and acknowledges the issues formally; public awareness must be raised for the democratic bodies like the house that take this issue. Our team will show you how TraQline can help you measure competitive share and more. Relate to the specific objective Apple then relates this tag line with its company objective. In the tech industry the pace is very quick and every trend develops and changes in a sudden manner. The new launching of iPhone 6 by apple is one the best product with unique features and improved functions. The cost per customers continue to be on the lower side however the profits start to decline as well because of the presence of the new products. Discussion with students was made for their understanding. Like amending an office document and emails sending or the receiving. While I dont expect Samsung to falter anytime soon, if the Android market becomes extremely price competitive and it is not able to make inroads in Apples install base Samsungs profitability could be negatively impacted. Apple vs Samsung - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. The global mobile phone market affects the sale and behavior of the customers in the Smartphone market. I met him with the solution to Apples life-or-death problem hidden deep in my pocket, Hwang wrote. However, this is the continuous process as they level of the expectations are increased every time whenever a company meets them. These articles were recommended more reliable than non-peer was by Fisher. Methodology: For the purpose of this research quantitative research is used Conclusion: It is concluded from this research that a brand with high brand identity and equity has high preference among students. This aggressive competition between these two tech giants has resulted in endless court battles. He is a term member of the Council on Foreign Relations. Meeting customer needs is the core purpose for any consumer product seller. Davis, J. Assignment on Brand preferences between Apple Samsung and Samsung Smartphone By: ABC University: Course: Tutor: Date: Table of contents TOC \o "1-3" \h \z \u Table of contents PAGEREF _Toc430053559 \h 2Abstract PAGEREF _Toc430053560 \h 3Introduction: PAGEREF _Toc430053561 \h 4Introduction to Background: PAGEREF _Toc430053562 \h 5Statement of the Problem: PAGEREF _Toc430053563 \h 5Purpose of Study: PAGEREF _Toc430053564 \h 5Significance of Study: PAGEREF _Toc430053565 \h 6Scope and Limitations of Study: PAGEREF _Toc430053566 \h 6Introduction to the Restatement of the Problem PAGEREF _Toc430053567 \h 6Introduction to the Restatement of the Problem: PAGEREF _Toc430053568 \h 6Literature Review: PAGEREF _Toc430053569 \h 7Presentation of the Framework for the Analysis PAGEREF _Toc430053570 \h 8Smart Phone PAGEREF _Toc430053571 \h 9Brand PAGEREF _Toc430053572 \h 9Smartphone Brand Awareness PAGEREF _Toc430053573 \h 9Methodology PAGEREF _Toc430053574 \h 12Method to collect data PAGEREF _Toc430053575 \h 12Collection of primary Data PAGEREF _Toc430053576 \h 12Collection of Secondary Data PAGEREF _Toc430053577 \h 13Questionnaire design PAGEREF _Toc430053578 \h 13Data analysis PAGEREF _Toc430053579 \h 13Validity PAGEREF _Toc430053580 \h 14Reliability PAGEREF _Toc430053581 \h 19Executive summary PAGEREF _Toc430053582 \h 20Major findings PAGEREF _Toc430053583 \h 20Conclusion PAGEREF _Toc430053584 \h 20Recommendations PAGEREF _Toc430053585 \h 22References PAGEREF _Toc430053586 \h 24 AbstractPurpose of study: Purpose of this study was to compare preference of students between Smartphone of Apple and Samsung. Brand identity and the brand equity play the important role in preference of brands. The reason for charging this premium cost is the quality and the innovation of the products. Samsung accounted for 37% of smartphone sales and Apple 29% in May 2016. This is critical to Apples long-term survival since Apple users are sticking with iOS and not defecting to Samsung, the biggest Android player by far. Therefore, mostly the customers buy the product that is easy to repair. Moreover, this is important to not to forget that the Samsung has a mobile business outside of Smartphone and moreover an Android horses. We dont have a campaign here, guys, Pendleton said. (2014). In the course of their meeting, he pulled out the NAND flash memory, as it was called, and put it on the table. The company is competing in the market on these areas. Within 3 Hours! Id give you my brand new BMW. this helps the companies to promote their brands according to the demands of the customers. What if its Android phones were actually the smart persons alternative to the iPhone, and Steve Jobss worshippers were the mindless followers? On the other, my spouse gravitates towards Samsung tech. In 2012 according to Cassavoy says that Smartphones are the devices that have the features and allow their users for playing some of the activities that was not possible in the past in spite of using computers or some of the other devices such as amending an office documents or sending or receiving the emails. On the other hand, smartphones make up only about 20 percent of Samsungs product mix, with televisions a product not currently made by Apple making up an additional 26 percent. Samsung has also connected with major apps and platforms to target audience with social campaigns. The minimal effort is additionally not in limit of numerous clients. This means that the company not only creates the innovative products but also continuously surpassing the expectations of the customers. This framework define the relations of the models in this research study and also gives bird eye view for the bases of the conceptual model. This platform allows users to download the different songs of their choices. The knowledges of the brands is relative for high tech companies like Samsung and Apple. Smartphone brand awareness is gaining strengths around the Apple Inc. Apple is well-known for its innovation and designs in the market. And if it failed, theyd have to answer for it. Link of this survey was also posted on Group of international marketing on facebook. 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support. Link of this survey was sent to all students (242) through email. (Samsung) It was used to measure brand recognition. Consumer Intelligence Research Partners (CIRP) conducts a quarterly survey of 500 consumers who have bought a mobile phone in the past three months. A strong brand has high awareness. He called it my trump card.. When Dale put out a call for a new chief marketing officer, a headhunter zeroed in on Pendleton. Similar is the case with Apple and this is where it has been able to work out everything well. A good brand always has the high quality products that consumers can easily trust on that brand. They proceeded to leak the film to the popular tech and culture website Mashable, which unveiled it on November 22, 2011, before Samsung posted it officially on its Facebook page later that day. Most of the companies that use the high technology undertake the initiative to build the brand under the premise that initiative of building the brand create the asset that generate the profit for the long time period for example Intels Intel campaign that starts in 1991. This section provides evaluation regarding with the quality of primary as well as secondary data in the study. Each component of Apple brand is compared with Samsung component. Nokia and Samsung have after sales centers and points that makes them customer service leader in the market. Introduction to the Restatement of the Problem:Throughout the entire development cycle, we are performing the accurate tests according to the point cycling pressure, bending 3 point, user studies; sit studies etc. Smartphone producers have the edge over their competitors if they understand it. The main advantage for its sustainable position in the market is that Samsung spends more than $6billion annually on the research. . On the international stage, Samsung ships more smartphones than any other manufacturer. Verizon. The imagination of apple incorporation is that derives the passion and best quality in the minds of the customer. They should understand value of brand awareness and identity for gaining competitive advantage in this competitive industry. 1974 The idea for Apple Computers was BORN 1976 First Computer was SOLD. The complexity is removed in the minds of the customer lives and derives heartfelt connection with all of its globally customers. Symbian was the most famous cell phone OS in Europe amid the center to late 2000s. Competitive Success: How Branding Adds Value 1st Edition. The research methods or the comprehensive literature research led to frame work that have the aspects of the research of Kellers about the brand knowledge, Rounded Rectangle: Brand preference Rounded Rectangle: Brand equity Rounded Rectangle: Brand identity Rounded Rectangle: Brand personality Rounded Rectangle: Brand loyalty Rounded Rectangle: Culture Rounded Rectangle: Brand awareness Rounded Rectangle: Self-image Rounded Rectangle: Price Rounded Rectangle: Perceived quality Rounded Rectangle: Satisfaction. This tool is used for designing and updating questionnaires with the help of a link. . Price Brand awareness From these images, which one is familiar with you? He approached the whiteboard and wrote: Samsung = ?, Who are we? he asked. In the second step of methodology, we collect the information for research string. Conceptualized by Cheil India, the campaign film is called #SamsungCares. Priority is given to the materials reliability. Stages in promotional campaigns of Smartphone/iphone Following are the stages which are involved in the promotional campaign of the iPhones/Smartphone CITATION Geo07 \l 1033 (Lancaster & Withey, 2007); Defining the specific objective The company while promoting its iPhone products has a specific objective and that is to provide the customers with the true innovation that sticks to their imagination and influences their lives. 1. Students have high loyalty towards a brand if it delivers what it is made to deliver. Easy questions were asked before asking hard questions. This is the stage where the iPhone is at its peak. Apple suffering in the growing pains, rather than the production focusing on the consumption is danger for the company, with this Apple jeopardize the essence for the insanely products. Retrieved september 14, 2015, from http://www.diva-portal.org/smash/get/diva2:538845/fulltext01 Baumgarten, M. (2012). Oxford university press. Building strong brands. These were covering aspects of used models. Apple was one of Samsung's largest buyers, ordering billions of dollars of parts for electronic devices. Apple digital consumption made the profit for the company, but products of the company trended downwards regarding in flexibility, quality and even reliability. I dont know. Brand equity refers to high association of customers. Dale provided air cover from headquarters, giving them an unusual degree of latitude and space to get their work done. Additionally, Samsung manufactures CE products such as TVs, Blu-ray players, and home theater products that Apple does not. It was used to ensure that equal representation is given to each respondent in different schools. Apple is a consumer. They know how to build brand equity that creates an army of loyal customers and allows them to survive financial downturns - like Apple in the mid-90s.It's also helped them to thrive in spite of big product failures - nobody is reading this on Amazon's Fire Phone. The Samsung consider client service leader in the business sector as the after deals administrations by Samsung is effectively available to the clients. Samsung believes in its value and adores the power of a celebrity. In case of any accidental damage to the phone, the company repairs the phone and restores the phone to original position. (Apple) From these images, which one is familiar with you? This research also help the producers of the Smartphone is for making the strategies that can help for building the identity or the brand equity for increasing the sales of the brands. 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