The platforms core user base of 400+ Pinners continues to hold steady (and ad revenues are actually up from where they were a couple of years ago). The annual growth in active social media users is 3.4%, an increase of 1.1 million from 2021. How Many People Use YouTube in 2021? Differences in How Democrats and Republicans Behave on Twitter. Image credit GCIS via Flickr CC BY-ND 2.0. The following are the key takeaways from YouTube Demographics for 2022: Video material is becoming more and more popular with younger audiences. Find out why TikTok has become so popular. For example, social media penetration is highest in Northern and Western Europe, both at 79%. Coronavirus Impacts on Influencer Marketing. They stand in stark contrast to those of older age groups. However, it is in the continent of South America where people spend the longest hours on social media. YouTube usage frequency in the United States 2020. Let us see the number of social media users in the world from 2017 to 2027: Facebook is the biggest social media platform in the world as of 2022, with 2.91 billion Monthly Active Users (MAUs). Among respondents who said they avoided social media, most avoided Facebook (20%) and Twitter (12%) (Digitalcommerce360, 2020). Daily usage increased to 82 minutes from 38 minutes between May 2019 and February 2020 (TechCrunch, 2020). Social media users in the US spend the most time on Facebook on average (33 minutes), Tiktok (32 minutes), Twitter (31 minutes), Instagram (29 minutes), and Snapchat (28 minutes) (eMarketer, 2021). By continent, South America spends the longest time on social media at 3 hours 24 minutes. Retrieved from, Mohsin (2021). Retrieved from, Similarweb-Snapchat (2021). They are working on including more complex advertisements and CRM interfaces. These are the top social media usage statistics 2022 for all marketers and companies to know in 2022. ( HubSpot Blog Research) Retrieved from, Pew Research (2020). 5 Interpretations: Figure 1 depicts that the daily time spent by social media users worldwide has increased significantly during COVID19 pandemic. If youre looking to expand your reach, we recommend looking into the demographic data from your own social presence to see how it compares to the averages above. Retrieved from, AudienceProject (2020). Americans are Concerned about Potential Negative Impacts of Social Media on Mental Health and Well-being. And Twitter is eyeing an uncertain future. Teenagers who used social media for more than 3 hours each day had a 60% higher risk of mental health problems, particularly internalizing problems, compared to those who didnt use social media. You should pay particular attention to the locations of your target audience. Prioritize the social media platforms that are best suited for your business. TikTok and Snapchat continue to be more popular among millennials. Here is a table showing the top 20 countries with the Most Number of Social Media Users as of 2022: An interesting thing to note from the above table is that Nigeria will have a massive boost in the number of social media users by 2027. Social Media Fact Sheet. We need data-driven social media strategies. To better please the demands of its users, TikTok is expanding and maturing. Download the Sprout Social app for IOS Devices in the Apple App store. Brent Barnhart. Your email address will not be published. Curious about new opportunities to cross-post your content? With these demographics in hand to inform personas and targeting, check out these guides to refine your process: Keep in mind that this data is generalized across billions of users and serves as a starting point for brands looking to prioritize their social platforms. Retrieved from, Kemp (2021). Below is our list of must-know social media demographics for 2022 (and beyond). Retrieved from, Schwab (2019). We assume that, as global access to the internet increases and new platforms emerge in the future, more people will be interacting online and on social media. By clicking "Accept," you agree to the use of 24SevenSocial and third-party cookies and other similar technologies to enhance your browsing experience, analyse and measure your engagement with our content, and provide more relevant ads on 24SevenSocial websites and others. Usage of the app among children under 15 was most pronounced in the US. Retrieved from, He (2019). From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. It is forecasted that there will be 5.85 billion social media users worldwide by 2027. 2000: Habbo, a game-based social networking site, launches. TikTok continues to draw influencers away from Instagram. Retrieved from, AudienceProject (2020). "Think of benefits, not features. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. The number of users in the Social Media Advertising segment is estimated to reach 5,851.53 million by 2027. Retrieved from, Helwick (2019). members log in at least once a week; 22% use the site every single day. The number of social media users in Indonesia at the start of 2022 was equivalent to 68.9 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). Age: 1019-year-olds are the largest age group, making up 25% of all users. 81% said they used at least one social media site. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. Social media usage statistics 2022 - The average user spends 2.5 hours on social media and with over billions of users, here's the latest statistics to use for business. Retrieved from, Rain News (2019). Messaging Apps: Average Usage Time Around the World. Retrieved from, Josephs (2021). On average, Saudi Arabian people spend 3 hours and 24 minutes a day on social media. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. Active users: Approximately 810 million people use the platform every month. Age: 2534-year-olds are the most popular demographic group on LinkedIn (58.4%). . Written byby Android users spend an average of 13.3 hours using Tiktok every month (Hootsuite, 2021). 63% of Instagram users access the app at least once per day, and 42% check it multiple times within the same day (Pew Research, 2021). According to social media ex. Nigeria, whose social media users are projected to reach 91 million by 2027, has a very low penetration rate of 15.4%. 18 TO 29 YEARS OLD 30 TO 49 50 TO 64 65 AND OLDER 84% said they used at least one social media site. The rise of social media is an astonishing example of how rapidly and dramatically behavioral patterns can change: something that is now part of the daily lives of more than 50% of the worlds population was inconceivable less than a generation ago. Its estimated that an individual will spend 6 years and 8 months of their lifetime on social media (Broadband Search, 2020). Thats why in this compilation of social media usage statistics, well highlight, among others, some of the most popular platforms today and the average time spent on social media by users. Only 1.6% of users added less than 15 minutes to their usage (eMarketer, 2020). Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. And as an added bonus, weve also highlighted strategic takeaways for each network to guide your social marketing strategy. Not only this, we have separated those by social media channels to make it as easy as possible. the Messenger, will now only be supported on Android, iOS, and web clients. Here's where social media usage statistics by age come in. What are their demographics, What are todays top social networking sites, and when did they first gain popularity? 50.64% of US Tik Tok users access the platform daily. Void where prohibited by law. It has 2.91 billion users as of 2022. Gender: 38% of the users are female, while 61.6% are male. Meanwhile, 42% said their frequency of posting has increased during the pandemic (Digitalcommerce360, 2020). In a March 2020 survey, the top three social media platforms that people said they will use more while confined in their homes during the pandemic were YouTube (63.7%), Facebook (62.3%), and Instagram (43.1%) (Statista, 2020). Retrieved from, Omnicore (2021). 26 Mind-Blowing Pinterest Stats for 2021. People in some continents and places spend more of their waking hours glued to their digital devices checking social pages. 2004: Facebook, the worlds most popular social networking service today, is launched. US social network user growth has slowed to a crawl, and that means the social platforms will compete fiercely for users and engagement. 2006: Twitter is Launched. Global Media Intelligence 2022: Central and Eastern Europe. This is why knowing the demographics of our audience at all times is crucial. Social media penetration in the UK is 66%, while internet penetration in the UK is 94.9%. The average session duration is 2 minutes 28 seconds with around 3 pages visited per session (Similarweb-Snapchat, 2021). If your target audience is on there, it may be a good place to advertise. Gender: 54% males and 46% females. 98% of UK users use social media on their mobile devices. Client-only email newsletters with analysis and takeaways from the daily news. Pinterest. Takeaways from Instagram demographics for 2022: In only three years, the platforms user base has grown from 1 to 2 billion. 2 Trends that Define US Social Usage in 2022, Facebook Users Will Decline for the First Time, but Instagrams Growth Will Stabilize Meta, The Turmoil at Twitter Hasnt Dented Its UsageYet, A Peek Into Teens Changing Social Media Habits. In 2022, Facebook is still king of social media down under, with 76.80 percent of Australian social media users on Facebook. | Follow us to stay in the loop on all the latest social media news. 20.5% added 30 minutes to 1 hour on their usage and 20% added 2 to 3 hours. By. 49% of millennials reported that social media influenced them to overspend on experiences (Schwab, 2019). Among US YouTube users, 62% access the site daily, 92% visit weekly, and 98% access the site monthly (AudienceProject, 2020). Retrieved from, eMarketer (2021). 2002: Friendster, a social networking and game site, is launched. But there are several other platforms Australians are using to stay connected digitally, including Instagram (57.70 percent), Twitter (29.50 percent) and Pinterest (28.70 percent). Marketers note that YouTube is still a sort of land of opportunity advertising-wise, viewing it as a place to put their ad dollars, This revenue growth signals not only the platforms influence as a social network but also as a. Interactive projections with 10k+ metrics on market trends, & consumer behavior. KEY STAT: Daily user time on TikTok and YouTube will reach nearly 46 minutes per day this year, driven by video viewing. Retrieved from, Izea (2020). Here is a table showing the gender split of top social media platforms: Sources: Statista, Demandsage, Growth Devil. Be nice. In a way, YouTube is a pioneer of this trend. Average Time Spent on Social Media Declines. Average time spent daily on social media. SWEEPSTAKESOFFICIAL RULESNO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. Overall, 67% of US adults agreed that social media usage is related to feelings of loneliness and social isolation. This is a significant increase from the previous year. 18 TO 29 YEARS OLD 30 TO 49 50 TO 64 65 AND OLDER 84% said they used at least one social media site. The idea of social media is to make it easier for people to stay in touch with family and friends and to bridge the gap between individuals who are staying in different parts of the globe. Retrieved from, Dean (2021). Its also used to connect and grow ones professional network. COVID-19 is changing how, why and how much were using social media. Daily Usage: 31 minutes. In the United Kingdom, 80% of all males and 84% of all females have a social media account. 45% said they used at least one social media . The average daily time spent on Pinterest is 14 minutes 2 seconds (Omnicore, 2021). Terms On average, Snapchatters opened the app 30 times a day in Q4 2020 (Snapchat, 2020). Reliable data in simple displays for presentations and quick decision making. Whether these numbers confirm what you already suspected or serve as eye-openers, make sure to bookmark them as you iron out your social strategy for 2022. According to research on 46 nations with internet users aged between 16 to 64, Japan had the lowest overall number of social media accounts at 3.8, while India had the highest at 11.5 per user. Retrieved from, Verto Analytics (2019). In February 2022, 21.45 million Australians, were active users of social media, i.e. With the staggering number of social media users, one might ask, just how much of our time goes to social media? Also, it is in Asia, particularly in the Philippines, where people spend the most time on social networks by country. Subject to all federal, state and local laws, regulations, and ordinances. 54% of millennials, 51% of Gen Zs, 48% of Gen X, and 36% of Baby Boomers access WhatsApp daily (GWI, 2021). 2013: Vine is launched and is quickly taken over by Twitter for $30 million. Twitter Revenue and Usage Statistics (2020). Do Not Sell or Share My Personal Information. Copyright 2022 FinancesOnline. EU Office: Grojecka 70/13 Warsaw, 02-359 Poland, US Office: 120 St James Ave Floor 6, Boston, MA 02116. As of April 2022, there are 5.32 billion unique mobile phone users in the world. Statista predicts that the number of Chinese social media users will reach 1.21 billion in 2027. Analysis of Features, Types, Benefits and Pricing, 5 Top Uses of Project Management Software: How To Benefit from Them. Daily Usage: 29 minutes. Ad revenues continue to climb regardless of the gloom and doom about reach this highlights how. 78% of social media users in the US Adults use Facebook regularly. This indicates that the reach is fast expanding. As of 2022, Eastern Asia has 26% of the worlds social media users, putting it at the top spot. According to Pew Research's most recent social media fact sheet, 69% of adults between 50-64 and 40% of those above 65 use social media. Brent Barnhart is a professional writer and content critic. Professional Services Automation Software - PSA, Project Portfolio Management Software - PPM. Cookies Get your business started on Instagram. TikTok is ramping up and maturing to meet the needs of its users, including more advanced ads and. YouTubes ad income grew by 43% year-over-year. Usage: During the COVID-19 pandemic Amount of usage by minors. These technologies are being widely and quickly adopted, redefining how we coordinate to demands, locate partners, and obtain new information. Gender: 48% of the users are female and 52% are male. The daily average time spent on WhatsApp by US users is 28 minutes 40 seconds (SimilarWeb, 2021). Conventional wisdom might say that LinkedIn exclusively caters to an older audience, but now Millennials dominate the platform. The average Twitter visit lasts 10 minutes 42 seconds with about 11 pages visited per session (Similarweb-Twitter, 2021). 5 billion people are using the internet. Lockdowns and quarantines certainly pushed the world to rely on online communication and changed the way people used social media. Despite recent growth (up from 187 million users last year), research predicts that Twitter will lose about a million users to other platforms. This is despite its recent rise. As of 2022, the United States has the third-largest social media audience worldwide, after China and India. An electric guitar is my thing in my free time! Knowing the strength of a regions userbase helps social media marketers formulate their policies. 92.1% of internet users connect via mobile. Moreover, businesses consider social media and marketing software as important tools in their digital marketing strategy. This post addresses these and other essential queries to help you comprehend how social media is used globally. Retrieved from, Similarweb-Pinterest (2021). 50% of the total US population used YouTube for music consumption every week (Rain News, 2019). ", 20 Best SEO Monitoring & Tracking Tools in 2022, 15 Best Electronic Document Management Systems in 2022, Benefits and Advantages of Social Media Monitoring, 20 Key Social Media Software Trends & Predictions for 2022/2023. 86% use Facebook, 67% of them use Instagram, 34% of them use Pinterest, 38% of them use Twitter, 25% use LinkedIn 62% use SnapChat, when it comes to Reddit; 45% use it and 27% use TikTok. Daily Usage: 89 minutes. Now, social media has become one of the extremely important parts of daily internet usage in Canada. Social media apps are on a lot of phones these days, but some tend towards a younger audience and others an older. And while you may think you know which networks matter most to your target audience, 2022s numbers might surprise you. 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