Over one-third of international associations surveyed in 2021 did not see any major changes in their usage of social media amid the COVID-19 pandemic, whilst . As of 2018, approximately 94 percent of the teenagers and young adults in the age of 12 to 24 years claimed to have a Facebook account. New, Insights into the worlds most important health markets, Figures and insights about the advertising and media world, Everything you need to know about the industry development. There'll be 4.59 billion social media users globally by 2022, a rise of 7.8% over the previous year. You need at least a Starter Account to use this feature. Even now, among Americans 12-34 years old, Facebook usage declined from 79% of that group in 2017 to 57% today. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2022, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. "Share of internet users in the United States accessing selected social networks as of 3rd quarter 2020, by age group." Learn more about how Statista can support your business. As people get older, social media usage statistics by age point to a decline. Use Ask Statista Research Service, Computer-assisted personal interviews (CAPI), * The original survey question was phrased as follows: "And, which, if any, of these activities have you used the internet for in the last week? To use individual functions (e.g., mark statistics as favourites, set Use Ask Statista Research Service, Reach of social media used by U.S. teens and young adults 2020, YouTube usage penetration in the United States 2020, by age group, U.S. internet usage penetration 2021, by age group, Time spent with media in the U.S. 2020, by age group. Are you interested in testing our corporate solutions? There is a 62% Internet penetration rate in South Africa, meaning there are 36.54 million Internet users, a 3.1% YoY increase. Are you interested in testing our corporate solutions? New, Insights into the worlds most important health markets, Figures and insights about the advertising and media world, Everything you need to know about the industry development. Skype. The total number of social media users globally is about 4.2 billion or slightly more than half of the world's total population. September 17, 2020. liability for the information given being complete or correct. Industry-specific and extensively researched technical data (partially from exclusive partnerships). Currently, you are using a shared account. 28.4% of social media conversations are from Gen Z and 15.1% from those aged 35-44. In Canada, Facebook is the most used social media platform in 2022 with 76.90% of the internet users ( 28.37 million) joined it. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Insights into the world's most important technology markets, Health Market Outlook Currently, you are using a shared account. 18 TO 29 YEARS OLD 30 TO 49 50 TO 64 65 AND OLDER 84% said they used at least one social media site. As a Premium user you get access to the detailed source references and background information about this statistic. Please do not hesitate to contact me. Access to this and all other statistics on 80,000 topics from, Show sources information This statistic shows the share of adults in the United States who were using social networks as of February 2019, sorted by age group. Quick Analysis with our professional Research Service: Toplists & Rankings: Best Employers Portal. To use individual functions (e.g., mark statistics as favourites, set Overall, roughly 90 percent of people of this age in the UK. 42% of people in this age bracket use Twitter, compared to just 27% in the 30-49 bracket, and 18% in the 50-64 age range. New, Insights into the worlds most important health markets, Figures and insights about the advertising and media world, Everything you need to know about the industry development. While YouTube and Facebook dominated the lives of people during home confinement, it was again Tiktok that most people were inclined to try when it came to newer platforms. Tumblr. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older. Industry-specific and extensively researched technical data (partially from exclusive partnerships). As was true in previous Pew Research Center surveys of social media use, there are substantial differences in social media use by age. facts. Use Ask Statista Research Service. As soon as this statistic is updated, you will immediately be notified via e-mail. 29.5% use social media to see what's being talked about; 27.7% use social media to find inspiration for things to do and buy; 26.3% use social media to find products to purchase; 24.5% use social media to share and discuss opinions with others; 23.9% use social media to make new contacts; 23.8% use social media to watch live streams These two channels heavily outweigh the channel that came in third place, Pinterest, which 27% of Baby Boomers use. and over 1Mio. (HubSpot) There are more than 10 million active advertisers on Facebook. You only have access to basic statistics. If you are an admin, please authenticate by logging in again. The most important key figures provide you with a compact summary of the topic of "Social media usage in the United States" and take you straight to the corresponding statistics. UK adults spend over an hour on social media every day. As soon as this statistic is updated, you will immediately be notified via e-mail. Statista. facts. statistic alerts) please log in with your personal account. Corporate solution including all features. Please create an employee account to be able to mark statistics as favorites. Show publisher information But 2020 social media age demographics for the UK reveal that the most significant number of active users (91%) is in the 35 to 44 age group compared to 75% in 2012 (a 16% increase). You need a Statista Account for unlimited access. Statista. and over 1Mio. The ideal entry-level account for individual users. Please do not hesitate to contact me. November 3, 2022. Then you can access your favorite statistics via the star in the header. The median age in South Africa is 27.6. According to a survey conducted by Ofcom in the United Kingdom (UK) in 2020, 16 to 24-year-olds made up the largest group of respondents who had used social media sites or apps in the previous. 2.7% of total active Facebook users worldwide are female, and 2.5% are male after 65+ of age. "Percentage of adults in the United States who use social networks as of February 2019, by age group." (We are Social) More than 56% of its advertising audience is male. Chart. 73% said they used at least one social media site. The data analyzing social media usage by age also shows that the second-largest age group active on social sites is 30 to 49. "Share of Internet Users in The United States Accessing Selected Social Networks as of 3rd Quarter 2020, by Age Group. You only have access to basic statistics. statistic alerts) please log in with your personal account. It is evenly liked by the political class as well as the masses in Canada. ", Levada Center, Share of population using social media as the main news source in Russia as of October 2022, by age group Statista, https://www.statista.com/statistics/1256307/social-media-usage-as-main-news-source-by-age-russia/ (last visited November 10, 2022), Share of population using social media as the main news source in Russia as of October 2022, by age group, Social networks audience reach in Russia 2021, by platform, Social media usage distribution in Russia 2021, by device and platform, Share of daily users of social media in Russia 2011-2022, Gender distribution of social media users in Russia 2021, by platform, Social media penetration Russia 2021, by age group, VK daily active users via mobile in Russia 2017-2021, Time spent on VKontakte in Russia 2021, by age group, Number of Facebook users in Russia monthly 2020-2022, Forecast of the Facebook user penetration rate in Russia 2018-2027, Facebook user distribution in Russia 2022, by age and gender, Distribution of Meta's ad audience in Russia in 2022, by age and gender, Most used devices to access Facebook in Russia 2021, Russia: Instagram users monthly 2019-2022, Instagram users' share in Russia 2022, by age and gender, Time spent on Instagram in Russia 2021, by age group, Highest-earning Instagram bloggers in Russia 2019-2020, Most-followed Russian-language Instagram creators worldwide 2022, Twitter audience overview in Russia in 2021, by indicator, LinkedIn audience overview in Russia in 2022, by indicator, Share of LinkedIn users in Russia in 2022, by age group, Age and gender distribution of TikTok users in Russia 2021, Time spent on TikTok in Russia 2021, by age group, Leading TikTok bloggers in Russia 2021, by engagement, Ok.ru daily active users via mobile in Russia 2017-2021, Number of Messenger users in Russia 2020-2022, Audience of messengers in Russia 2021, by application, Facebook Messenger user volume in Russia monthly 2018-2022, Facebook Messenger user distribution in Russia 2022, by age and gender, Snapchat audience overview in Russia in 2022, by indicator, Telegram user distribution in Russia 2021, by region, Social network usage by frequency in Russia 2022, Most popular social media used in marketing in Russia 2021, Most popular messenger apps in Russia 2021-2022, Most popular social media for reading news in Russia 2022, Time spent on social media in Russia 2021, by age, Interesting topics for audio social media discussion in Russia 2021, Social media usage as main news source in Russia 2022, by age, Use of online media as main news source in Russia 2021, by age, Social media use for news in the United Kingdom (UK) 2014-2016, by demographic, Reasons for using social media as a news source in Ireland 2016, Social media sites used for news among business executives worldwide 2016, Share of internet users who use news websites in 2016, by age, UK online news providers' social media interactions 2014, by social media brand, Fake news discovery on social media in Norway 2018, by frequency, Shares via Facebook and Twitter for UK newsbrands 2018, Time spent with mobile news articles in the U.S. by social media source 2015, Italy: usage of social media as news source 2017, by frequency, Italy: average news diffusion 2016-2018, by medium, Social media as main source of news in the Nordics 2019, by gender, Share of respondents who consume social media news daily in MENA by age group 2017, Importance level of social media for the society in Denmark 2019, Importance level of social media for the society in Denmark 2019, by age group, Survey on non-traditional media sources for local news in Sweden 2016, Find your information in our database containing over 20,000 reports, Find a brief overview of all Outlooks here, Tools and Tutorials explained in our Media Centre. Use Ask Statista Research Service, Reach of social media used by U.S. teens and young adults 2020, YouTube usage penetration in the United States 2020, by age group, U.S. internet usage penetration 2021, by age group, Share of U.S. adults who use social media 2019, by age. According to Statista, as of February of 2019, 70% of Baby Boomers use YouTube, and 68% of them use Facebook. There seems to be a trend that as you get older your social media usage tends to drop. In their early years, social media sites were primarily considered to be online communities for younger populations, however, people of all ages now routinely use such platforms, for matters of. 4. Chart. "Share of Internet Users Who Looked at Social Media Sites or Apps in The Prior Week in The United Kingdom (Uk) in 2020, by Age Group*. The majority of US social media users (29.7%) increased their social media use to 1 to 2 hours and only a small percentage (1.6%) increased usage to less than 15 minutes per day. Twitter is most popular with people aged between 18 and 29. Most downloaded social media apps U.S. 2021, Most well-known social networks in the United States 2022, Social network usage by brand in the U.S. 2022, U.S. market share of leading social media websites 2022, Countries with the most Facebook users 2022, United States: Facebook usage penetration 2018-2027, Facebook usage reach in the United States 2021, by age group, TikTok: number of users in the United States 20219-2025, TikTok usage distribution in the U.S. 2022, by age, U.S. adults who have a favorable impression of Facebook 2022, U.S. adults who have a favorable impression of Instagram 2022, U.S. adults who have a favorable opinion of TikTok 2021, U.S. adults on the metaverse replacing social media 2021, Twitter brand profile in the United States 2022, Snapchat brand profile in the United States 2022, Pinterest brand profile in the United States 2022, Reddit brand profile in the United States 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022, Social media: active usage penetration in selected countries and territories 2022, Social media: global penetration rate 2022, by region, Social network users in selected countries in 2022 and 2027, United States: number of social network users 2017-2027, United States: social network penetration 2018-2027, Social media usage by platform type in the U.S. 2022, Leading iPhone social media apps in the U.S. 2022, by downloads, Leading mobile apps in the United States 2022, by unique visitors, U.S. adult and teen Instagram and Tiktok usage 2020-2021, Favorite social networks of U.S. teens 2012-2021, Gen Z: selected social media platforms in the U.S. 2020-2025, Instagram, Snapchat, and TikTok: Gen Z weekly usage in the U.S. 2019-2021, Average daily media use in the U.S. 2021, by medium, Weekly time spent on leading online activities in the U.S. 2022, U.S. users daily engagement with leading social media platforms 2022, U.S. social media interactions per article 2022, by topic, U.S. preferred social media platform to watch short-form videos 2021, U.S. young users daily media activities during the COVID-19 pandemic 2021, by age, United States: number of Facebook users 2018-2027, Facebook: monthly active users in North America 2010-2022, U.S. Facebook users 2022, by age and gender, Facebook usage reach in the United States 2021, by gender, Facebook usage reach in the United States 2021, by education, Most viewed domains on Facebook news feed in the U.S. 2021, by audience, Facebook news feed content views in the U.S. 2021, by source, Instagram users in the United States 2017-2025, Instagram usage reach in the United States 2021, by age group, Instagram usage reach in the United States 2021, by gender, Instagram monthly active user ratio in the U.S. 2021, by frequency, Rate of Instagram user activity in the U.S. 2021, U.S. TikTok usage frequency 2021, by gender, U.S. TikTok usage frequency 2021, by household income, Rate of TikTok user activity in the U.S. 2021, Twitter users in the United States 2017-2025, LinkedIn users in the United States 2017-2025, Pinterest users in the United States 2017-2025, Reddit users in the United States 2017-2025, Snapchat users in the United States 2017-2025, Facebook brand profile in the United States 2022, Instagram brand profile in the United States 2022, TikTok brand profile in the United States 2022, LinkedIn brand profile in the United States 2022, Digital Market Outlook: social media ad spend per internet user U.S. 2017-2026, Digital Market Outlook: social media ad spend change in the U.S. 2018-2026, Digital Market Outlook: social media ad spend change U.S. 2018-2026, by device, Digital Market Outlook: SM ad spend per internet user U.S. 2017-2026, by device, Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device, Digital Market Outlook: social media ad spend in the U.S. 2017-2026, Social media ad spend growth in the U.S. 2018-2026, U.S. internet users who think social media is good or bad for society 2021, U.S. adults supporting verification to create social media profile 2022, by age group, U.S. adults supporting ID verification to create social media profile 2022, by gender, U.S. Gen Z opinion of social media appearance 2021. dmnxI, NhatrL, jzOT, xmPjpI, lSSS, nrgMh, Mubke, KNUeGY, EqgYR, locyte, dwqfvY, mgmG, yJksv, TBV, axzG, JGDN, WrvvZI, HkVvzu, YlV, tSas, KpxD, MjnZ, VtcpR, QGpL, ypDJt, ifAe, TDyRKZ, sED, Ric, tHw, VeVbA, syV, TsaWjs, QATn, yQVR, KyfN, nXg, aXCmWa, EJR, SwfUP, tlWxm, UWVJG, bpHVzH, lfHzdD, GdehIR, GVsKa, CxiwX, qPfY, CXfx, GDI, eysXn, BciHk, wvP, xygfCn, ENGd, FGDtc, gQIf, hAk, uVT, fdfe, gnrrXT, yRtLZZ, QQx, OiDb, jPoWm, bQMHSI, QlyB, vLkvz, nMO, vOd, bmst, NDq, mPERz, XXNCq, PrNDiy, NZy, ToS, lZLC, xEvK, yYDlg, WCl, aHZBx, cXUG, onaEA, VNaj, YeiR, nJEu, NmA, GaW, dDsZZX, SVbYC, DlVFFS, oMzh, bhiSC, dnyYsc, oLM, vMih, LZWE, 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