Destinations, Singapore Airlines, accessed 21 September 2016.21. Singapore Airlines, Our Heritage.35. Stock analysis research and articles on this site are for the purpose of information sharing and do not serve as recommendation of any transactions. Singapore Airlines, Our Heritage.27. Wee, Government-Linked Companies, 1920.49. Please contact the Library for further reading materials on the topic. It also increased its fleet size with the acquisition of new jet aircraft: Douglas DC-3, the DC-4 Skymaster, Vickers Viscount, Lockheed Super Constellation, Comet IV, Fokker F27, Bristol Britannia, and Boeing 707 and 737.6Formation of SIAFollowing the formation of the Federation of Malaysia on 16 September 1963, Malayan Airways changed its name to Malaysian Airways. Into a New Era, Straits Times, 3 September 1973, 5. (From ProQuest via NLBs, (Singapore: Prentice Hill, 2002), 126 (Call no. Message (From NewspaperSG) Martin Soong, SIA Shows Its New Flying Colours, Business Times, 29 April 1987, 2. On top of that, passengers were granted a better inflight entertainment system that was equipped with wider LCD screens and touchscreen handsets. LHN Logistics (SGX:GIH) (Call no. Yangzijiang Financial (SGX:YF8) SIA has a range of subsidiaries and associate companies in diverse fields of the aviation industry to support its operations. NIO Inc. (SGX:NIO) (From NewspaperSG), , 28 January 1999, 23. Heracleous, Wirtz and Pangarkar, Flying High in a Competitive Industry, 157.39. , Singapore Airlines, accessed 21 September 2016. Wendy Heng. K. Wong, The Singapore Girl: From an Experiment to an Icon,. Other facets of SIAs strategy include the development of. (Call no. 43. RSING 352.266095957 GOV)The information in this article is valid as of2016and correct as far as we are able to ascertain from our sources. Ian Batey, Asian Branding: A Great Way to Fly (Singapore: Prentice Hill, 2002), 126 (Call no. Wee Beng Geok, ed., Government-Linked Companies and other Organisations in Singapore (Singapore: Nanyang Technological University, 2004), 24. The revamp provided passengers in the first, business and economy cabins with wider, cushier seats, and more personal and storage space. Following the formation of the Federation of Malaysia on 16 September 1963, Malayan Airways changed its name to Malaysian Airways. (From NewspaperSG)23. Loizos Heracleous, Jochen Wirtz and Nitin Pangarkar, (Singapore: McGraw Hill, 2009), 1557. Jochen Wirtz and R. Johnston, Singapore Airlines: What It Takes to Service Excellence a Senior Management Perspective,, 13, no. Incorporated on 28 January 1972, Singapore Airlines (SIA), the national carrier of Singapore, is one of the most successful airlines in the world.1 The recipient of numerous accolades and awards including Conde Nast Travelers Worlds Best Airline Award, Wall Street Journal Asia's Most Admired Company Award, and ranked 18th in Fortune Magazines Top 50 Worlds Most Admired Companies,2 the airline is listed on the Singapore Exchange, with Temasek Holdings being its majority shareholder.3BackgroundSIAs origins can be traced to the Malayan Airways Limited (MAL) which was formed on 21 October 1937 by British Imperial Airways (later British Overseas Airways Corporation, or BOAC), Straits Steamship Company, and Ocean Steamship Company of Liverpool.4 With doubts over the commercial viability of a SingaporeMalaya air-route at the time, coupled with the outbreak of World War II, MAL lay dormant. , Singapore Airlines, accessed 21 September 2016; , , Tiger Airways, accessed 21 September 2016, 47. (From Factiva via NLBs eResources website)45. (From NewspaperSG)37. The company was formed in 1987 through . (From NewspaperSG) Rav Dhaliwal, Flight So Fancy: SIA's New Jubilee 777 Arrives,Straits Times, 8 May 1997, 3. Our Subsidiaries, Singapore Airlines, accessed 21 September 2016; About Us, Tiger Airways, accessed 21 September 201647. 45. Turkish Airlines Vision & Mission Sector Overview Shareholding Structure History Organizational Chart Group Companies Financial & Operational . (Singapore: Singapore Airlines, 1990), 5960. RSING 387.70655957 HER)38. Business enterprises. A wholly owned subsidiary of Singapore Airlines (SIA), SilkAir serves as SIAs regional wing. Heracleous, Wirtz and Pangarkar, Flying High in a Competitive Industry, 59.42. Singapore Airlines : Annual Report FY2021/22. (From NewspaperSG)11. Allen, Take-Off to Success, 19; Ten Proud Years 19471957: Great Day in the History of Malayan Airways, Straits Times, 1 May 1957, 12. Companies & Products Reports. 5E Resources (SGX:NLC) Tham Poh Cheong, Lee Cheuk Yin and Angela Koh, eds., (Singapore: IE Singapore, Lianhe Zaobao & Lingzi Media, 2004), 2439. Singapore Airlines, The Path of Progress: Annual Report 2014/2015 (Singapore: Singapore Airlines, 2016), 93.43. RSING 387.70605957 ALL). These new features were unveiled in SIA's new Boeing 777-300 ER aircrafts in September 2013.36To continue the advancement of its service culture, SIA operates seven schools to train staff in the core functional areas of cabin services, flight operations, commercial training, information technology, security, airport services and engineering.37 There is also a Management Development Centre which provides executive and leadership programmes for staff from all sections of the company with the aim of generating effective administrators and farsighted managers.38 The company benchmarks its customer service not only against other airlines, but also against those in the service and hospitality industries such as hotels, restaurants and car rental companies. Worlds First B777-300 Coming to Spore, Business Times, 10 June 1998, 44. : Addison-Wesley Pub, 1996). In the advertisements, the centrepiece was the aesthetic and warm personality of SIA stewardesses who were dressed in the distinct. Alpina (SGX:ZXY) Our Heritage, Singapore Airlines, accessed 21 September 2016.24. (From NewspaperSG) Malayan Air Service Starts, Straits Times, 2 May 1947, 5. MSA was profitable, but soon differences arose between the Singapore and Malaysia governments over the airlines corporate direction. Economy-class passengers could also browse through more than 1,000 entertainment options. RSING 658.827 BAT); Tor Ching Li, . (From NewspaperSG)28. Read our current and past annual reports. Allen, Take-Off to Success, 6972.32. (Call no. OCBC Share Price, NEW: (From NewspaperSG) Wee Beng Geok, ed., Government-Linked Companies and other Organisations in Singapore (Singapore: Nanyang Technological University, 2004), 137. (From NewspaperSG) Tony Hermon, 50-50 Accord,Straits Times, 26 July 1972, 1. Wee, Government-Linked Companies, 2021.52. LS 2 Holdings (SGX:ENV) (Call no. Following Singapores exit from the Federation on 9 August 1965, the airline was renamed again to Malaysia-Singapore Airlines (MSA) in May 1966.7 That month, the Singapore and Malaysia governments injected fresh capital into the carrier, bringing their shareholdings to 42.79 percent each. (From NewspaperSG) SIA Buys a 'Star' for 40th Year Joy, Straits Times, 7 January 1987, 13. Following this, potential investments in several airlines reached varying stages, but none came to fruition.48 However, between 1999 and 2000, SIA was able to clinch its first two major investments by taking a 25 percent stake in Air New Zealand and a 49 percent share of Virgin Atlantic.49 In addition to acquiring stakes, SIA entered strategic alliances with Delta and Swissair in 1989, as well as a joint marketing agreement with Air Canada.50 This was followed by link-ups with Ansett, and with Lufthansa between 1997 and 1999.51 In April 2000, SIA joined the Star Alliance, a 28-member airline grouping that allows its members to share airport terminals (or co-locations), communication initiatives and other services including air travel rewards programme.52AuthorAlvin ChuaReferences1. 1 (2003): 1019. Source of the report is credited at the end of article whenever reference is made. . Supervisory Approach and Regulatory Instruments, Lists of Designated Individuals and Entities, International and Regional Collaborations, Grants for Smaller Financial Institutions, Recent Economic Developments in Singapore, Singapore Overnight Rate Average (SORA) Interest Rate Benchmark, Singapore Government Securities (SGS) Bonds, Investing in Singapore Government Securities (SGS) Bonds, Investing in Singapore Savings Bonds (SSB), Brunei-Singapore Currency Interchangeability Agreement, Financial Sector Development Fund Annual Report, Interest Rates of Banks and Finance Companies, Monetary Authority: Assets and Liabilities, International Reserves/Foreign Currency Liquidity, Reserves Management Government Securities, View a list of Application Programming Interfaces (APIs), Opportunities for Mid-Career Professionals. Get notified whenever news and updates are posted on this website. Chang Zeph Yun, Yeong Wee Yong and Lawrence Loh. 42. (From NewspaperSG), , 27 September 2013, 10. RSING 387.70655957 HER), 39. 2019 Annual Report. (Call no. , 3 February 1972, 3 (From NewspaperSG); Allen, , 28 March 1972, 13; Poteik Chia and Nancy Byramji, , (Singapore: Nanyang Technological University, 2004), 24. K. In October 2006, it refreshed its cabin products by launching the worlds widest First and Business Class full-flat seats. (Call no. (From NewspaperSG)31. Wirtz and Johnston, What It Takes to Service Excellence, 1019. (From NewspaperSG)6. Singapore Airlines Retains Global Social Media Agency,, 44. Understand the various initiatives for technology solutions and projects in Green Finance. The revamp provided passengers in the first, business and economy cabins with wider, cushier seats, and more personal and storage space. RSING 332.6735957051 SIN), , 31 December 1966, 1. Wee, Government-Linked Companies, 1719.20. (From NewspaperSG)8. Subject
RSING 387.70655957 CHA) Coming, the Hypersonic Plane, Straits Times, 14 July 1987, 12. , Singapore Airlines, accessed 16 September 2016. The cabin upgrades cost around S$188 million, and were the result of two years of research and development involving BMW Group subsidiary, Designworks USA, and James Park Associates. On top of that, passengers were granted a better inflight entertainment system that was equipped with wider LCD screens and touchscreen handsets. Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximising returns for the benefit of its shareholders and employees. The concept was to project the impeccable and elegant service standards of the airlines. Singapore Airlines Ltd recorded its second-consecutive annual loss, widening to a record S$4.27 billion ($3.20 billion). STI & Constituents Share Price Conceived by Batey in 1972, the advertisements took a soft approach by focusing on the inflight service culture of SIA rather than its hardware and technical features. K. Wong, The Singapore Girl: From an Experiment to an Icon,Channel NewsAsia, 28 July 2015. MSA It Is! Straits Times, 29 January 1972, 1;Mercury Is All Set for Take Off in June, Straits Times, 3 February 1972, 3 (From NewspaperSG); Allen, Take-Off to Success, 59.13. DBS Share Price, Your message has been sent. One of the most enduring branding efforts of SIA was the launch of the Singapore Girl advertisement campaigns. RSING 387.70655957 SIN), , 3 September 1973, 5. Singapore Airlines, Our Subsidiaries.. (From NewspaperSG), , 19 December 2006, 10. NOTES DUE 2030 UNDER S$10 BILLION MULTICURRENCY MTN PROGRAMME, Debt - Listing Confirmation: S$500,000,000 3.5% Notes due 2030, ISSUANCE OF CONVERTIBLE BONDS DUE 2025 - SGX-ST APPROVAL IN-PRINCIPLE, PROPOSED ISSUE OF S$500M 3.50 PER CENT NOTES DUE 2030 UNDER S$10B MTN PROGRAMME, Increase in Multicurrency MTN Programme Limit from S$5 Billion to S$10 Billion, Proposed Issue of Convertible Bonds - Terms and Financial Effects, SIA Group to rationalise staff numbers amid unprecedented global aviation crisis, Announcement pursuant to Rule 704(17)(b) of the SGX Listing Manual, SINGAPORE AIRLINES RAISES ADDITIONAL S$750 MILLION FROM SECURED FINANCING, June 2020 Operating Results and Trading Update. Despite some criticisms of sexism and subservience in the image, the Singapore Girl together with the slogan "A Great Way To Fly" is now one of the airlines most recognisable trademarks.44Investments, alliances and subsidiariesSIA has a range of subsidiaries and associate companies in diverse fields of the aviation industry to support its operations.45 For instance, it wholly-owns three airline subsidiaries, namely SilkAir which operates regional flights to secondary cities, and Scoot and Tigerair which operate in the low-cost carrier sector.46 There were also various companies like Tradewinds, SIA Engineering and Singapore Airlines Cargo involved in tour operations, aviation engineering and air cargo services.47During the 1990s, SIA sought to acquire stakes in other airlines to increase capacity and explore new opportunities. RSING 387.70605957 ALL)2. From its inception, SIA has invested substantially in its brand by working with advertising partners, Batey Advertising (1972 to 2007) and TBWA (2007 to present) to portray Singapore Airlines as a competent, modern, international airline of Asian origin, offering the best in-flight service in the world. (Call no. Singapore Airlines, Pursuit of Excellence, 1215.30. (Call no. Allen, Take-Off to Success, 4951; Now Its Malaysian Airlines, Straits Times, 28 November 1963, 1;MAL Is Now MSA, Straits Times, 31 December 1966, 1. Add Files. It is not intended to be an exhaustive or complete history of the subject. Annual Report FY2000-01. The rest of the shares were held by the Brunei government, BOAC, Qantas, Straits Steamship Company and the Ocean Steamship Company.8MSA was profitable, but soon differences arose between the Singapore and Malaysia governments over the airlines corporate direction.9 In January 1971, the Malaysian and Singapore governments announced that MSA would be restructured into two separate national carriers.10 The airlines assets were divided, with the Malaysian carrier, named Malaysian Airline System (MAS), receiving the Friendship Fleet, Britten-Norman aircraft, equipment in Malaysia, and all the domestic routes in Malaysia.11Singapore, on the other hand, received all the Boeing aircraft, airline headquarters building, aircraft hangars and maintenance facilities at Paya Lebar Airport, computer reservation system and most of the overseas offices. In the advertisements, the centrepiece was the aesthetic and warm personality of SIA stewardesses who were dressed in the distinct sarong kebaya created by renowned French designer Pierre Balmain in 1968 for MSA. Annual Report 2018/2019 Annual Report 2017/2018 (32.5 MB) Annual Report 2016/2017 (3.06 MB) Annual Report 2015/2016 (5.67 MB) Annual Report 2014/2015 (1.44 MB) Annual Report 2013/2014 (1.05 MB) Annual Report 2012/2013 (1.55 MB) Annual Report 2011/2012 (1.25 MB) Annual Report 2010/2011 (1.34 MB) Annual Report 2009/2010 (2.72 MB)